The success of your online business lies in your ability to drive traffic to your website. Of course, that is easier said than done. In fact, this is one of the toughest challenges that anyone who wants to start and build a business online faces.
But that does not mean to say that it’s not impossible to do. Here, we will be sharing with you 5 steps that you can do right away to drive traffic with quality to your website or blog.
Step 1: Really get to know your ideal client.
Getting to know who your ideal client is should not end with the basic pieces of information like their age, gender, income bracket, and educational attainment. Take the time out to think about what your ideal client’s possible hobbies, likes and dislikes. Picture your ideal client as he or she goes through a typical day. Which social media networks would you think they would visit? What do you think are the things that they might think of searching for online?
Thinking about all these details will not only help you create better content that would peak the interest of your ideal client. You will also know where exactly you can find them online so that you can go to where they are at and make it a lot easier for them to find your website or blog.
Step 2: Focus quality, not quantity.
Lots of people have started favoring really long pieces of content to post on their blogs and websites believing that longer is better. That may be true, only if your ideal client has the luxury of time to read through lengthy pieces of content. But if your ideal client is the type that want to find the answer and solution to their problems quickly, then sticking to short but extremely informative content would be the best way to help you drive traffic to your site.
Step 3: Be selective when it comes to social media networks.
One of the biggest misconceptions that people have when it comes to finding way to drive traffic to their website or blog is that they need to post links on all of the social media networks they can possibly imagine. Quite frankly, that takes a lot of time and effort which many business owners like yourself simply cannot afford. Instead, maximize your efforts by choosing just two or three social media networks where you believe your ideal client hangs out the most.
Step 4: Invest in using ad networks
If you’re really serious about finding ways to drive traffic with quality to your website or blog, you need to be willing to invest in ad networks. In a study done by eMarketer, business owners that used ad networks had 67% more traffic driven into their websites and blogs. At the same time, they are able to attract 48% more visitors that match their ideal client’s profile so they are not only able to just drive traffic to your site. You get more of the right kind of people visiting your site.