Once you have a site that’s somewhat established (or one that isn’t for that matter), you should consider adding to its ability to grab search visitors by using organic landing pages.
This lesson will teach you what organic landing pages are, and how you can use them to increase the traffic you get from Google and other search engines.
Definition of Organic Landing Pages
This type of a page is created with the basic intention of getting a search engine ranking for a specific keyword, and is one of the basic fundamentals of internet marketing.
There is a ton of debate as to whether this type of page should be written with visitors or search engines in mind.
The answer seems pretty easy and obvious to me – it should be written with both in mind.
Creating a landing page that doesn’t have the keyword in the right places would just be stupid and creating a landing page that didn’t make sense or help a visitor is also not a good idea. If a Google engineer came across the page you could be banned or penalised. On the other side of things you could also get a benefit from people naturally linking to a solid page if it helped people that were searching for the information found there.
How to Create a Solid Organic Landing Page
First of all, you need to make sure you get the keyword you’re trying to target into a few strategic locations:
HTML title tag
Within the page’s main body of text (near the beginning)
With a static site, you would have to do all this manually. With a WordPress blog this will pretty much happen automatically as long as you have permalinks enabled and use your keyword as the post title and post.
To add to the effect of the page, you can add the keyword multiple times into a few other locations. Here are the additional locations where I like to use them:
Toward the end of the main body of text
As a general rule, you don’t want to ever stuff content with a load of keywords. You can create landing pages that are 500+ words, you can fit your keyword into the text two or three times naturally without making it feel spammy.
If you have the keyword three times in the main body of text (in a blog this would be within the post), in the post title, and in a tag, that gives you five visual occurrences within the body of the document. This means that a person could visually find the keyword five times on the page.
In a 500+ word document, this is sufficient and not overly stuffed.
Getting the Actual Ranking with a Landing Page
Better design of landing page doesn’t mean that you will get an automatic number one ranking. You can have better keyword placement than other sites, but if the other sites have more keyword authority than you have, they will outrank you.
This means that getting an organic landing page to rank well involves two steps:
Setting the page up properly (this article teaches you how to do this)
Building links to increase the keyword authority of the page
Advertise in Clicksor
The best way to promote your landing page is through a best network, which is the Clicksor.com.
Clicksor is an online advertising network established in 2004. They encompasses 150,000+ content rich websites, serving over 3 billion impressions each month. This platform aims to provide full online marketing solutions to their users by communicating with their users directly. Yes, full solutions. Numerous affiliates, adnetworks, and online agencies have been utilizing their system to automatically send traffic to their users with limited targets, and that used to be the end product of business. New Star Media approaches similarly, but more friendly with user-oriented solutions: their dedicated account managers who speak user’s language, are ready to provide strategic campaign management on 1 on 1.
By finding keywords that are related to your site, and creating solid landing pages, anyone can increase the traffic they get from Google and other search engines.