On a basic level, affiliate marketing sounds easy. All you have to do is put up a website, recommend a product and get paid when somebody buys through your link. Sounds simple – right?!
Unfortunately, while the concept of affiliate marketing is easy to grasp, actually putting these ideas into practice can be challenging for new marketers. What kind of site should you build? Should you promote your product through a squeeze page or an authority site? Does your site need to have a multi-level funnel structure or can you get buy with just a few pages of content?
To make sense of it all, let’s start by reviewing the most common types of affiliate websites and how to choose the one that will work best for your business. Next, we’ll look at how to get started with each of these different site styles in order to start you off on the right foot towards making money with affiliate marketing.
So, for starters, the most commonly used types of affiliate marketing websites are:
1. Squeeze Pages – A squeeze page is a simple one-page site whose purpose is to get people to take one action quickly. Generally, this desired action is getting a prospect to “opt-in” to receive more information via email, although squeeze pages can be set up to presell visitors before arriving at different sales pages or authority sites. Squeeze pages typically feature bright colors and provocative headlines designed to capture attention as quickly as possible.
2. Presell Landing Pages – Although presell landing pages can take many forms (the most common being long form sales letters and review sites), they all share the same goal – getting visitors so excited about your product that they simply can’t wait to buy. Presell pages are great to use when you expect to receive lots of cold visitors (ie – visitors that wind up on your site with no previous exposure to you, your brand or your products).
3. Affiliate Content Sites – A content site (as described in my “Affiliate Sites That Make Money” post) is a small 5-10 page site that’s written in order to support and sell a single affiliate product. The home page typically features a review of the product, as well as text and image links that redirect the visitor to the affiliate home page. These sites can later be scaled up to become authority sites targeting multiple products if the market is there to support it.
So which type of affiliate marketing website is best? Well, that’s a trick question – each of these business models can be the right choice for you, depending on a number of different factors. Here’s what to consider when deciding which type of affiliate website to build:
Traffic Generation Strategies
The way you plan to pursue traffic should play a major role in determining the type of website you’ll create. In general, there are two major types of traffic you can try to attract – free SEO traffic or paid pay-per-click (PPC) traffic.
Free SEO traffic comes from getting your affiliate website ranked highly in the SERPs. That is, if your website targets the product keyword “acai berry cleanse”, you’ll earn SEO traffic by building backlinks in order to get your site ranked #1 in Google whenever someone searches for that phrase. SEO traffic can be great as it’s both “free” and regular, but it can take time to achieve these top rankings depending on how competitive your chosen keyword is.
PPC traffic, on the other hand, can be set up to start flowing to your site right away. The downside is that, if you aren’t careful, you can blow through hundreds or thousands of dollars on a single promotion before you’re able to find the right combination of keyword phrases, headlines and calls to action that result in conversions.
If you plan to target SEO traffic, you’ll need to build a content site. Google, Bing and Yahoo are all cracking down on poor quality sites ranking highly in the natural results, and the factors they’re using to do this – including the amount of content on a site, how frequently content is updated and how often people interact with the site – can’t really be influenced by a single page squeeze page or a static presell landing page.
Alternatively, if you plan to buy your traffic through Google Adwords or any other PPC program, you’ll want to create a squeeze page or presell page. Visitors who are coming to your site through these advertisements are naturally more skeptical of your claims, as your site hasn’t officially been “endorsed” by the search engines with high rankings. So you’ll want to capture their attention as quickly as possible and keep their focus on your product and its benefits.
Building a Squeeze Page Site
Setting up a squeeze page site can be quick and easy – that is, if you don’t set out to reinvent the wheel! There are plenty of proven squeeze page templates out there that you can purchase that can have your site up and running in just a few minutes. The key things to look out for when setting up a squeeze page site are:
Pick the Best Format – Different squeeze page formats exist, including those that feature text, images and even video files. Look for templates that have been proven to increase conversions, but be sure that they’ve been tested on the kind of product you plan to promote (as different industries respond better to different types of promotions).
Test Your Headline – The headline is arguably the single most important thing on your squeeze page, as it’s the element with the best chance of capturing your visitors’ attention quickly. Be sure to keep a split test running at all times in order to hone in on the best possible wording.
Add Your Opt-In Form – Since you’ll likely be encouraging your squeeze page visitors to opt-in to your email list, finding a squeeze page template that makes it easy to integrate your web form code is a big plus. Look for a template package that comes with instructions relating to the major autoresponder companies (including Aweber, Constant Contact, Mail Chimp and others).
After you finsish making a website, you can advertise your landing page on Clicksor.
Clicksor is an online advertising network established in 2004. They encompasses 150,000+ content rich websites, serving over 3 billion impressions each month. This platform aims to provide full online marketing solutions to their users by communicating with their users directly. Yes, full solutions. Numerous affiliates, adnetworks, and online agencies have been utilizing their system to automatically send traffic to their users with limited targets, and that used to be the end product of business. New Star Media approaches similarly, but more friendly with user-oriented solutions: their dedicated account managers who speak user’s language, are ready to provide strategic campaign management on 1 on 1.