First off, we want to give a shout – out to all our visitors who read our blog as we have reached over 10,000 unique visitors last month from all around the world. This week’s theme revolves around the importance of a landing page and how a proper layout will lead to a higher conversion rate. You will now learn to master designing a landing page by using the following four advices.
1) First Impression is Your Last Impression:
Forbes mentions that 7 seconds is all that is needed to make a first impression. Your landing page must be attractive enough to give your visitors’ a reason to keep exploring your page. Capture your audience’s attention with relevant graphical design, quick loading time, and an attractive headline to keep readers interested. Eliminate any irrelevant content that take the focus off your goal as it will only cause a distraction from your objective. Remember that your landing page determines whether visitors will proceed to the next step or close your page. Make a good impression to get impressions.
2) Remember Your Objective
As the Terminator once said, “My mission is to protect you” (to John Conor). Having a clear and concise objective will help you present a good landing page to your visitors. Make sure your goal is consistent with all your pages or else it will confuse your visitors on what you really want from them. Creativity is a good skill to have, but remember that your objective is to get conversions; not creating a Winter Wonderland. Keep in mind that if you’re not converting those visits into sales, you are wasting money on advertising.
3) Don’t “Run Around the Bush”
The longer you stall to get to your selling point, the less interested your visitors will be on your site. Get to the point because you only got three seconds to impress your audience, so use your advertising skills and tell them what you want. People hate to be re-directed to another page of opening a new window, so try to minimize those actions to lead to your selling point. Simply put, the less activities leading to your call – to – action, the higher chance for conversions.
4) The One that Got Away
After dedicating your time in designing an awesome landing page, the last thing you need to do is close the sale. The worst scenario that can really happen is when your potential customer fails to find the submission form and the sale is lost. This is where you deliver the knockout punch, but when you fail to capitalize on it, you just let a great opportunity slip away. Make sure that your call to action stands out on your page to catch the attention of your interested visitors and close the sale at ease.
Follow these steps to create a great landing page for yourself for your campaigns. Those leads just might be around the corner.
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