Remember those times when you can send out mass emails to everyone and hope to get buyers interested in your product/service? Well, that strategy can no longer be used…if you’re sending emails within, from or to Canada (sucks to be in Canada eh?). According to Canada’s Anti – Spam Law (CASL), it states that any electronic message sent in connection with a “commercial activity” will fall under the new CASL law; which takes effect on July 1, 2014.
What if you don’t comply with CASL? Corporation can be fined up to $10 million CAD while the individual committing the infraction can be fined up to $1 million CAD and/or imprisonment. It is important to understand how CASL works and what emails you send out must comply with CASL. Below is a diagram that illustrates which emails fall under the CASL.
Here’s a quick tip. If you’re sending any commercial emails to Canada, to or from, make sure you do the following:
1) Consent: get consent from the users you’re sending the emails to. This can be in a form of verbal or written consent.
2) Address: make sure you have your mailing address on all the emails you send out. It is important that the users are able to reach out to you.
3) Unsubscribe: make it clear that your users are able to unsubscribe to your newsletter in the email whenever they want. Make sure the unsubscribe button or link is clear and clickable.