PPC advertisers spend tons of money of their advert, and yet they commit a glaring mistake that should have been at the heart of their campaign—focusing on conversion!
For an internet marketer, conversion is the lifeblood. It spells the difference between success and failure, profit or loss.
Here are some errors in conversion that are often missed:
1. Are You Clear about Your Goals
Like in any other business, you need to set a very clear and specific goal when launching a PPC campaign. Earning a lot of money or having thousands of visitors are vague goals. You need to know what you want to achieve specifically.
Setting achievable goals will allow you to measure the success of your campaign. If you want to recover your PPC investment in one month, then you can measure the success or failure of your campaign by just looking at your sales.
2. Tracking, Anyone?
Do you know how many of your visitors took action? If you cannot give a number or percentage of conversion, then you need to rethink your PPC campaign. You need to have the tools to analyze if your PPC campaign has an impact. Otherwise, you are just wasting your money.
3. Faulty Installation of Tracking Codes
Tracking codes from analytics vendor are very important. The question is, “Have you installed them correctly?”
Incorrect placement of tracking codes will give you incorrect data to analyze. You might think that your campaign is a success when in fact you are just looking at a flawed data because of faulty placement of tracking codes.
4. Errors in URL Tags
Tagging URLs incorrectly is so much like installing faulty tracking codes. Your targeted market will find themselves in the page that are completely irrelevant to them. Consider yourself lucky if your site visitor has the wherewithal to search within your website for the right page. Unfortunately, web users do not have the patience to do this.
Make sure that you test all your URLs before you launch them. It is a very simply thing to do, but it is a very crucial aspect of your PPC campaign.
5. Go Deep or Go Bust
You need to get all the data you need to have a full grasp of your campaign. Thus, your optimization must not just be on the surface level. You must go to the keyword level when tagging.
If you are using social PPC engines, install the tracking scripts that come with your service. It will provide you with a bigger picture regarding your campaign. It is also easier to check any code issues.
Conversion is the key to success in PPC advertising. Make sure that you keep an eagle eye on the numbers and the tools to generate those numbers.