If you’ve been affiliate marketing any long than a few days, you probably know that frustration from the industry is nearly almost ever present. You campaigns aren’t converting, your ads don’t get clicks, click costs are too high, and a once great converting campaign gets taken down or starts shaving leads. These are just a few of the problems I deal with on a daily basis. Now if you are struggling to jump off the ground and make a real profit, read through the following tips and put them to use.
1. Slow Down
Now, you might think that taking 20 campaigns and throwing up general campaigns at Facebook or TrafficVance might be the best course of action to find something that converts. Do 10 minutes of keyword and target scraping for each offer and you’re done! Great plan, right? Wrong. If you fail to even get a single conversion with this method, it wouldn’t surprise me. Launch carefully planned, carefully researched campaigns. Look at what others are doing first, why what they are doing works, and “borrow” if you have to. If you are outright stealing campaigns, failing to understand why things convert, you’ll always be relying on others to make money before you. The real big ballers are the innovators.
2. Target Tighter/Smaller
Broad campaigns are what everyone dreams of. Setting up a RON campaign to millions of people and making thousands a day in return. If you are new and struggling, this is most likely going to be cause for frustration and significant losses. Come of with an angle or a very niche offer that requires you to target smaller reaches and less populated URLs and keywords. While you won’t be making thousands with this kind of method, if I was new I would rather see $10 of profit per day rather than $500+ lost a day.
3. Work With One Traffic Source
Stop jumping around. Just because the first 3 campaigns you tried didn’t work out, doesn’t mean the next 10 will fail. Chances are, if people are talking about 1 traffic source and how they are making money with it, they probably aren’t lying about it. If they can get something to work, so can you.
4. Stop Hopping Around Different Offers
Just because your first ads didn’t profit, doesn’t mean it is a complete loser. This goes hand in hand with the above. If people are talking about an offer, there is most likely money to be made in it. Pick a few different offers, max, and make them work for you!
5. Work with Only a Few Smaller Networks
There are lots of large networks out there that have thousands of affiliates. These guys usually have a fantastic amount of offers, but support can be real hit and miss. When I was struggling to find new offers that worked, I would branch out to smaller affiliate networks and ask them what some of their strongest offers were. They are usually more willing to divulge inside info, as well as having much faster and better attended support. The more loyal you are in sending traffic to these small guys, the better they’ll come to treat you.
6. Get To Know Your AM
Affiliate Managers have access to a lot of data. EPCs, traffic sources, creatives, landing pages, etc. Again, we’re going to hold hands with the above point. The more loyal and talkative with your AM, the better you’ll be treated. Affiliate Managers are paid when we get paid, so if they aren’t helping us, they’re not gettin’ any money from me! Say hi and remind your AM you are around every morning and ask them about any new offers. Make sure they remember who you are!
7. Go Private
If you get to know your AMs a little better, they might be able to let you into the world of private offers. There is so much untapped potential here, because most people think that affiliate networks make all their offers public and requestable to everyone. Larger networks can have 100s of hidden offers that you might not know about until you actually ask to see them. These offers have less competition and shitty traffic squandering them, and you’re 10x more likely to draw a profit from them.
8. Always Track Everything You Can
Use any tracking systems to save any data that you can and analyze it! What time of day did you get the most conversions? When are you getting the highest EPC? When is it the lowest? Which banner ads gets the highest conversion rate? Which keywords are only breaking even and is there something you can do to bump the CVR on those targets?
9. Try Landing Pages Out
I know you want the easy way out with a directly linked campaign, but in 90% of my campaigns, a landing page almost always converts better. That little added presell can help take someone not interested in what you are marketing, into a potential lead, and it helps build trust and flow with those already 100% ready to fill in the offer page’s fields.
10. If all else fails…
Get a coach/mentor/consultant to work with you. Yes, I know. Shameless self promotion. But there are people out there that are willing to give you genuine advice. Use them if you feel like you need a really big boost to get in front of the wolf pack.